Evolva SA, (Basel, Switzerland) has been developing a radically different paradigm for the discovery and optimisation of small molecule products, based on evolutionary approaches. Its yeast based technology platform replicates, on an industrial basis, the ability of nature to evolve molecules with exquisite "design", but with the evolution directly aimed at making ingredients for the food, beverage and consumer health sectors. This production route gets around the key challenges of sourcing from nature, such as reliability, consistency, seasonality as well as extraction complexities.